:: About Platinum ::
Platinum is quite simply the ultimate in precious metals.
- Platinum jewelry’s purity is generally at the 90 to 95% level and it is usually alloyed with other rare platinum group metals. This means you are getting more of the precious metal you are paying for and avoiding low value base metals that are commonly used in gold alloys.
- Platinum is 30 times more rare than gold.
- Platinum is durable. All precious metals will scratch, however, when platinum scratches it tends to displace rather than lose metal weight. This means your platinum jewelry will outlast other precious metal jewelry and hold stones in place more securely.
- Platinum is naturally white and will not tarnish. White gold is achieved by “bleaching” yellow gold with other elements such as nickel and palladium. This process of whitening is not durable and thus yellowing and repeated rhodium plating are key disadvantages of white gold alloys.
- Platinum is one of the densest elements on earth, only exceeded by osmium and iridium — two other platinum group metals. This translates into a very rich and weighty feel in jewelry pieces that can only be experienced with platinum.
